ABOUT US

Warren Kaplan About Us
President of FSX, Robert Spencer & Warren Kaplan

At Kaplan Asset Management, Inc. our goal is to be a provider of financial assistance for small to middle market businesses. We have been successful, with over fifty years of experience, in dealing with financial markets, giving guidance and consulting with management, and assisting in the development of business strategies and solutions. We have assisted and consulted many successful companies, such as Natures Bounty (NBTY) and Action Products International (APII), helping them to go public and trade on the NASDAQ stock exchange. Additionally, we have worked as advisors to such businesses as Brake Express/Pine Auto and JVG, Inc., correspondingly increasing their revenue and marketability.

Kaplan Asset Management, has learned from these experiences that sales and marketing are the most critical edge to every company in every industry, and that companies must have strong administrative control and a dedicated management team to make a company successful. Shared ownership and a constant need for expansion and survival capital is a daily struggle. Even employment of excess capital is a challenge.

Here is a list of deals that we were heavily involved with. Additionally, we have been involved in many transactions, some intense in nature, that were underwritten but we were not involved in designing the deal. Where we did design capitalization, our strength was in giving value to the investors and a fair share to management. From all of these experiences, we have learned that sales and marketing are the cutting critical edge of all businesses and that you must have a strong administrative control factor.

Dymo Industries Label Machine Manufacturer Public company; sold to Swedish firm
Limoge Jewelers Israeli diamond expert. Mfg. of upscale jewelry Private. Owner retired and liquidated in 1992 at the age of 78
Nature’s Bounty Mfg. & retailer of vitamins Became public (NASDAQ-NBTY)
Educational Games Toys and games based on the Montessori thesis Private company. Principal took out the money and ran away.
Sportsplex Gyms Sold privately.
Action Products Int’l Toy manufacturer. Was once a distributor of toys to museum gift shops. Now going into multiple markets. Publicly owned (NASDAQ-CM - APII). We are major stock holders. I was the Chairperson.
Orlando Orange Women’s professional baseball Team League failed and the team was liquidated.
National Patent Development Cross-licensing of products from the Western countries to and from the Soviet bloc. Soft lens and surgical staples. Publicly owned. ASE
Wings and Wheels Air Freight Company Public, later merged
Car Plan Auto leasing Public, Later merged
Virany Sports Clothes President was a Hungarian refugee who designed polyester clothes Was Public
Don Hirschhorn Packaged stamps for collectors Was public
Cove Vitamins Mail order retail vitamin firm Became public
Ultra Sound Inc Mfg. of small and large ultrasound cleaners Liquidated
Alphabetland Franchiser of nursery schools using Montessori methods and parentology. Tried to go public but eventually liquidated.
Computer Resources Inc Designed and built special rooms to house computer main frames Public
Henry’s Drive In Hamburger Chain with 105 outlets. Was public. Was a Director.
Straton Graphics Specialty Printing firm Private. Business was eventually sold.
Techmation Mfg. and leasor of automation equipment Became public
JVG, Inc Mfg. and retailer of competition swimwear Business advisor. Private
Brake Express/Pine Auto Assembler & distributor of auto parts to repair shops. Business advisor. Private




Warren Kaplan

PROFESSIONAL EMPLOYMENT:

Nov. 2005 – Present KAPLAN ASSET MGT – Portfolio manager with life objective goals. Provide Bridge Capital for business. Day trader and option strategist.
RONEL MGT COMPANY – Business advisor for growing businesses. Working with a variety of companies on strategic planning, sales promotions, business plans, personal finance, raising capital.
Jan 2003 – Oct 2005 ACTION PRODUCTS INT’L INC – CHAIRPERSON. Helped to turn operations profitable. Saved the company from being delisted and to become financially sound. Involved in all phases of operations and acquisitions. Team oriented.
Jan 2002 – Jan 2003 FLORIDA ATLANTIC UNIV. – ADJUNCT PROFESSOR – Teaching a credited capstone course for graduating students. Global Strategic Management and Business Policies with an emphasize on SWOT analysis.
Oct 1996 – January 2003 KAPLAN ASSET MANAGEMENT, MANAGING PARTNER: Working with a variety of companies on strategic planning, sales promotions, business plans, personal finance, raising capital. Option writer and trader in the stock market.
Sept 1994 - 1998 TRAVEL CONSULTANT: Worked with travel agencies as a certified outside agent specializing in cruises, tours, and airlines booking individuals and groups.
Aug, 1988-1993 ACTION PRODUCTS INT'L INC, (NASDAQ: APII) OCALA, FL. DIRECTOR: Formally president and chief operating officer involved in all phases of management team development. Including marketing, financial relations, product development and legal matters. Turnaround job was completed by Dec 1993.
Nov 1973-Dec 1985 TIPEX INC: QUEENS, N.Y. & OCALA, FL. PRESIDENT AND DIRECTOR: Leading wholesale and retail mail order dealer of United States First Day Covers, a specialized area of philately (stamps). Business was conducted on a worldwide basis via mail order.
Dec 1958 - 1973 WALL STREET: CHAIR OF AN INVESTMENT BANKING FIRM Company specialized in underwritings, trading and private placement. Worked as a retail broker, office manager, and trading specialist in tape reading and options with discretionary accounts. Finally started my own firm (NASD) which eventually went public and was the first publicly owned brokerage firm.

EDUCATION:

1997- Present Earning CEU credits for Financial Planning Courses by Dow Jones
1995-1996 ACC Degree. Accredited Cruise Counselor certified by Cruise Lines Int’l Assoc. (CLIA), New York City.
1985-1989 MAS Degree Master of Advertising Specialties under the auspices of Specialty Advertising Association Int'l, Dallas, TX
1961-1963 MBA- Finance, CUNY, Won the David G. Greene Scholarship for Advanced Financial Studies. Went to night school. Not completed.
1953-1961 BBA-Business and Finance, CUNY, Started college when 16 years old. Went to school for 2 years during the day then enlisted in the Army then returned to finish education by going 4 years at night. Graduated with honors, Dean's List and Who’s Who in American Colleges.

ORGANIZATIONS:

2005 - Present Member of NIBA and FSX
2005 - Present Board Member and Treasurer of Brantley Estates Drive, 63 Family homes, Altamonte Springs, FL
1998 - 2003 Lectured at FAU for Dr. Larry Klatt business classes about venture capital. Boca Raton, FL
1997 - 2003 Executive Member of the Boca Option Network. Former treasurer.
1996- 1997 SCORE. Business Counseling Sponsored by the SBA. Chapter 440. Various committees.
1994- 1996 Appointed Member of Marion County Industrial Development Authority, Ocala, FL
1993-1996 Director of Ocala Macintosh User's Group, Ocala, FL
1988-2004 Advisor to Kaplan Women’s History Collection, CFCC Foundation, Ocala, FL
1981-1983 Director of Humane Society, Ocala, FL
1980-1983 Appointed Member of Silver Springs Shores Tax Advisory Council, Ocala, FL
1972-1980 Financial Legislative Advisor to Members of Congress, New York, N.Y.
1972-1980 Financial Legislative Advisor to Members of N.Y. State Legislature, New York, N.Y.
1976-1980 President of Queens Democratic Club for Mario Cuomo, New York, N.Y.
1974-1980 Committee to rebuild Astoria Movie Studio, Queens, N.Y.
1970-1976 President of the Holliswood Civic Assoc. Queens, N.Y.
1968-1974 Director of Public Relations American Stamp Dealers Assoc., New York, N.Y.
1968-1978 Head of Public Relations Long Island Stamp Dealers Assoc., Glen Cove, N.Y.

FORMER ACTIVITIES:

Toastmasters in Ocala, Judo, Fencing, Wrestling, Cross-Country Running.


MILITARY:

U.S. Army 1955-1957. Enlisted for the Infantry and was later transferred to Military Intelligence S-2. Secret Clearance. Served in the 3rd Armored Division at Ft. Meade, Maryland; 84th Regimental Combat Team Ft Devans, MA and Camp Drum, NY. Basic training @ Ft Dix, NJ. Army Reserve from 1957-1961. Rank of SP-4.


COUNTRIES VISITED:

Albania, Anguilla, Antarctica (British, Argentine & Chile), Antigua, Argentina, Aruba, Australia, Austria, Bahamas, (Eleuthra, Freeport and Nassau), Barbados, Belize, Brazil, British Virgin Islands, Bulgaria, Cameroon, Canada, Cayman Islands, Chile, China, Columbia, Costa Rica, Crete, Croatia, Curacao, Cypress, Czech Republic, Denmark, Dominica, Dominican Republic, Egypt, England, Estonia, Ecuador, Falkland Islands, Finland, France, French Galapagos Islands, Gambia, Germany, Ghana, Gibraltar, Greece, Greenland, Guadeloupe, Haiti, Hong Kong, Hungary, Iceland, India, Ireland, Israel, Italy, Jamaica, Japan, Kenya, Korea, Macao, Macedonia, Malta, Maldives, Martinique, Maui, Mauritius, Mexico, Montenegro, Morocco, Namibia, Nepal, Netherlands, Newfoundland, New Zealand, Norway, Nova Scotia, Orkney Islands, Panama, Peru (Machu Pachu), Poland, Portugal, Puerto Rico, Reunion, Romania, Rhodes, Russia (St. Petersburg), St Croix, St Johns, St Kitts, St Lucia, St. Martin, St. Thomas, Scotland, Senegal, Seychelles, Siberia, Sicily, Singapore, Slovenia, Slovakia, Society Islands (Tahiti, Bora-Bora etc.) South Africa, Spain, Sweden, Swaziland, Switzerland, Taiwan, Tanzania, Tasmania, Thailand, Tobago, Togo, Turkey, Ukraine, Uruguay, Vatican City, Venezuela, Viet Nam, Wales, Zimbabwe. All 50 US States. I have been on 50 cruises.


HOBBIES:

Stock market portfolio manager, trader and option writer, business theory, Macintosh Computer, breeding tropical fish, using metal detector for treasure hunting, white water rafting, travel, and photography. 31 year Life Member of Amer Philatelic Soc. & Amer 1st Day Cvr Society, collecting U.S. coins and currency.


LANGUAGES:

Fair in French.


FORMER & CURRENT HONORS:

Tampa Tribune rated APII #27 best Florida company in 1992, # 48 in '93. Company won packaging Addy Award '93, Lifetime Legacy Society of CFCC Foundation Nov 1991, Star Supporter CFCC Film Series 1993-4, Graduate Supporter Great Artists Series CFCC 1993-4. Whiz Kid on WNYC radio; Enrolled in intellectually gifted school program during junior and senior high school 1948-1953 in The Bronx, NY.


FORMER COMMUNITY ACTIVITIES:

Member of Welcome Club of East Boca, Nifty Fifty, Newcomers Club, Volunteer at Gumbo Limbo Nature Center working in the gift shop and the outside salt water tanks.


CURRENT COMMUNITY ACTIVITIES:

Member of Enzian Movie Club and supporter of DMAC (Downtown Media Art Center). Lectured at Crummers Graduate School (Rollins College) on Mergers and Acquisitions. Joined the Jewish Community Center in 2005. Named as a “Feminists Who Changed America” 2006.

Kaplan Asset Management brings an experienced team of other tested professionals to the table, including lawyers, accountants, investment bankers, M&A people and other important components at a reasonable price and with dedicated time frames.

Reasonably, we can only handle a few clients at a time so we implore you to contact us as soon as possible. We will do our best to help you to make money the old fashioned way, by earning it.


©2007-08 Kaplan Asset Management